Global Coffee Trends

After the coffee revolution, coffee amassed popularity rapidly, leading to the coffee culture spreading not only in the coffee-drinking countries but throughout the world. In recent years, coffee has become a business worth billions, and more than 120 million individuals depend upon coffee for their livelihood. Each country has a slightly different culture, leading to different tastes and styles the people like their brew. From the United States of America to China, coffee has gained influence and followers everywhere and has become a staple in people’s lives. Here, we’ll look into the global coffee trends and see how different countries like their cups of coffee.

Pumpkin spice latte in pumpkin cups with steam drifting from them
Pumpkin Spice Latte

Coffee Trends in America

Are words necessary here? America is one of the leading countries in the coffee revolution. Roughly 50%+ Americans, drink either espresso, cappuccino, latte, or types of iced/cold coffees.

Latte is an almost permanent trending product and is without a doubt one of the most popular drinks in America. One of the reasons coffee is so famous in America may be the boycott of British Tea, a historical event that is a significant part of American history.

Macchiato, Americano, and Cappuccino are also great examples of popular types of coffee, these coffee are in the permanent trending category as their demand doesn’t seem to be dying anytime soon.

American coffee lovers drink up to 3 cups of coffee a day. Starbucks might very well be named a coffee trend in America because there are over 8947 Starbucks in America.  Other than this, there are 50,000+ Cafés in America, which is proof that the country loves anything related to coffee.

The coffee trend in America keeps evolving, and American Coffee Drinkers are by nature more exploratory. From pumpkin spice latte to the unorthodox red-purple Dragon fruit drink, Americans are happy to try it all!

When it’s Autumn, Pumpkin Spice Latte takes the spotlight from the other drinks, when it’s Christmas season, gingerbread latte takes the lead. Halloween season sees an increase in the popularity of drinks like witch brew tea, Bloody Vampire Frappuccino, Pumpkin Hot Chocolate, and more.

Dalgona coffee is one of America's coffee trends
Dalgona Coffee

These coffee trends keep repeating themselves with the seasons. However, the real question is, what is trending in America right now? The answer is instant coffee. Now, you might be thinking, what? Instant coffee?

Yes and No.

Yes, it’s instant coffee, but No, it’s not your normal cup of instant caffeine. The name of this drink is dalgona coffee which is coffee foam on top of cold milk. You can find celebrities and the public all making dalgona coffee-making videos on social media.

Locally roasted coffee has also been trending lately, and Specialty beans or Flavored Coffee Beans have gained popularity, as people want to try their favorite cups of coffee without the need for additions and flavorings.

Lastly, two more famous trendy drinks right now, are Single Origin and Snapchilled coffee.

Single Origin is not a flavor of coffee, however, it truly is a positive coffee trend. Single-origin means the coffee comes from one seller, and is not a blend of beans, like the coffee that is normally sold is. Most of these producers are small farms. The concept is that you help a small farm by buying an expensive cup of coffee. It may not be much, however, if enough people joined in, the trend may very well change somebody’s life.

Snapchilled coffee on the other hand is a unique way to make your drink. It uses instant blast chillers to cool hot coffee instantly providing a unique flavor to iced drinks.

A woman sitting with a cup of espresso shot topped with cream and sprinkled with coffee powder in front of her
Espresso shots are very popular in France

Coffee Trends in France

France is a beautiful country whose culture is majestic and romantic. These people conversing in the language of love, however, like their coffee strong and hot, and what’s in the cup matters little to them. Coffee for the French is a way of life.

There isn’t an extensive coffee menu in France. At best, you can get the servers to adjust the quantity or slightly adjust the drink. Unlike in the USA, where you’ll see an extensive menu at establishments like Starbucks, listing drinks such as bubble tea, and dragon fruit drink, in France it’s unnaturally difficult to find those sugary sweet drinks. The most you can hope for is a sugar cube from behind the counter.

Finding an Iced drink in France is very hard, and there aren’t cafés filled with baristas in France. In exchange, the French have servers and waiters making coffee, and you’ll see an espresso machine with a dozen empty cups, rather than a bunch of colorful flavors and toppings.

The most common coffee served in France are Café, Café Americain, Café Noisette, Un Deca, Café Crème, Cappuccino, Café Viennois, Café Serré, Café Filtré and Café Gourmand. Most of these drinks are very similar to each other, and there isn’t a lot of variety in France. Drinking coffee is a trend in France, instead of types of coffee.

A cup of milk coffee with fallen leaves in the background

Coffee Trends in Australia

A country famed for their love of animals and multiculturalism, Australians love their flat white. A flat white is similar to a latte but smaller, in which steamed milk is poured over a shot of espresso. Three types of coffee are commonly drunk in Australia, the first is a latte, the second is a flat white, and the third is a cappuccino.

The average number of Australians at outdoor cafés is decreasing, as more and more people are choosing instant coffee or homemade coffee as alternates. This is removing cafés from the equation, and people are directly ordering bean shipments from the roasters. Espresso-based drinks are extremely popular along in the country, with filter coffee also steadily increasing in following due to its desired lighter roast.

Australians like their coffee on the lighter side, in which milk plays a vital part. A good example is a coffee made with Oat milk, which caused the rumble in the Australian consumer sector when it was newly released. Dairy milk alternates are very popular among people, with soy milk and almond milk also being popular milk alternatives after oat milk.

Some trendy types of coffee are Nitro Coffee, Cold-Brew Coffee, Rainbow Coffee, and Mushroom Coffee. Though favorites aren’t permanent as all it takes for a trend to set and flourish is a celebrity sponsor.

Two starbucks cups sitting side by side on a black table
People in the UK love Starbucks coffee

Coffee Trends in the United Kingdom

The British may forever be confused between what is better, tea or coffee, however, it is fair to say they’ve developed a taste for coffee too. The British are familiar with all the American trends, and even Starbucks has a total of 1,089 stores in the United Kingdom.

Unsurprisingly, their tastes are very similar to Americans. The British frequently order flat whites, cappuccinos, and lattes just like most people in the US. Similarly, they also prefer flavored syrups and whipped cream. British adore the milky latte, and it is the most liked drink in the nation.

Almost 80% of all British coffee drinkers drink instant coffee. The recent trends are milk alternatives and creamer toppings. Nitro coffee is also a famous trend, yet it is in decline due to it being regarded as nothing but an aesthetic. Still, it hasn’t completely died out since its introduction in 2019.

Nouveau Soft Drink is also a new coffee trend, which is replacing soft drinks like a cold refreshment. Coffee culture and trend in the UK is very diverse and exploratory. There is always a new flavor or trend coming out.

A starbucks label with coffee beans and a leaf sitting in front of a laptop
Starbucks coffee is very popular in China

Coffee Trends in China

As one of the top coffee-producing countries in the world, China produces around 1.8 million, 60-kilogram coffee bags. Taking this into account, it’s no wonder coffee is famous in the nation. Despite their fondness for tea, the Chinese love coffee just as much.

A decade ago China would not have bothered with coffee at all. However, in recent years, things have changed, and are 4704 Starbucks stores in the country only. Add to that the countless private, local cafes, and China has a coffee culture of its own. Outdoor coffee drinking is becoming popular rapidly, despite a lot of people still favoring instant coffee.

As the coffee culture in China is pretty new, it is open to a lot of exploration and outside influence. The Chinese coffee industry seems to be heavily influenced by America, which is proven by the excessive amounts of Starbucks coffee houses in the country. The most trendy and consumed types of coffee in China are single-origin, milk coffee, Americano, espresso, and cold brew. Roughly 35% of Chinese coffee drinks prefer Single Origin the most, while the other four types follow closely behind.

Starbucks is a trendsetter for the Chinese consumer market. Most of the Starbucks trends that begin in America settle themselves in China too. The only difference is that Starbucks’ branches in China offer tea-based flavors of coffee, which are very popular, and the root cause for Starbucks’ success in the country.

Two boxes of Arabus 3 in 1 instant coffee sitting besides a cup
Instant coffee is very popular in Canada

Coffee Trends in Canada

Coffee is undoubtedly the most famous and popular beverage in Canada, and the country comes in the Top 5 countries with the most coffee drinkers in the world. Canadians like their coffee both hot and cold; and 70%+ Canadians drink drip coffee, and iced drinks are also a popular choice despite the country’s cold climate.

Espresso-based drinks have been on the rise in Canada, and Canadians seem to have quite a passion for coffee, with a café on every street. Due to its high demand, many Canadians prefer to make and drink it at home for convenience.

This is why there’s a large instant coffee market in Canada. Tim Horton and Maxwell House are some of the leading stars in the instant coffee market.

A cup of turkish coffee
People in the Middle East love turkish coffee

Coffee Trends in the Middle East

The Middle East, one of the world’s biggest coffee hotspots, has tremendous potential for business in the coffee industry. Middle Easterners are increasingly getting interested in specialty coffees such as Spanish lattes, pistachio lattes, and saffron lattes, while Arabic coffee remains the unrivaled king of Middle Eastern brewed coffee.

UAE has a lot of developed coffee cafes/shops, and UAE citizens are getting more and more interested in coffee. While instant coffee has been popular, outdoor cafes are also finally gaining popularity. Coffee is a National drink across the gulf countries, and it has integrated itself into the very cultures of the Middle East, from homes to government offices.

Saudi Arabia has a special relationship with coffee. The coming generation is exploring new flavors with syrups and flashy ingredients, while the older generation is still loyal to Turkish coffee and espresso. Not just that, but unique flavors such as Rose Latte, Red Velvet Latte, Pistachio Latte, and Saffron Latte trend from time to time in Saudi Arabia.

Other than the unique regional flavors and drinks, the Middle East also has its eye on global coffee trends to not fall behind. Trending drinks amongst Middle Eastern coffee lovers are Italian espresso, Specialty Coffee, Spanish Latte, and Cold brew. Nitro coffee is also famous, though not trending anymore.

Three women of color standing side by side
Africans don’t drink a lot of coffee

Coffee Trends in Africa

Africa may very well be called the birthplace of coffee, however, what is not known, is that Africans don’t drink much coffee themselves. Ethiopia which is the source of Arabica beans is also regarded for other unique varieties of coffee, such as Yirgacheffe, Sidamo, and Harar Arabica. Kenya and Tanzania also grow coffee. Nonetheless, while they do grow coffee, except for Ethiopia and Algeria, other African countries drink very little in the name of coffee.

The reason for the coffee revolution not having reached Africa might be the African people’s love for tea. As tea is the cheaper option, people throughout Africa opt for tea over coffee.

Starbucks opened its stores in Africa in 2016, after which Starbucks has had to close 13 stores in 2019 due to losses. This goes a long way to show how uninterested and financially restricted Africans are. Boyo Coffee, Sidama Coffee, and Meru AA are preferred by the few Africans that do drink coffee.

A cup of dalgona coffee which is one of the big coffee trends
People in the sub-continent make coffee using the dalgona method

Coffee Trends in the Sub-Continent

India, the biggest country in the sub-continent has a population of 1.3+ billion people. How could such a big population not have coffee lovers? Indians have their types of coffee. A great example of Indian types of coffee is the Desi cappuccino, which is also called handmade coffee. The same method is being followed to make coffee globally. You might know it as the Dalgona method, in which coffee is whipped with sugar and then added to milk.  However, Indian and Pakistanis have been making coffee this way for years.

Both India and Pakistan also have other types of coffee such as cappuccino, mocha, and espresso-based drinks. The countries have quite the coffee culture, despite the unavailability of brands like Starbucks in these regions. Bangladesh has a very similar coffee menu.

A cup of black coffee on a white pitcher

Conclusion

The different types of coffee drunk throughout the world are fascinating because they tell you about the influence have had on these regions, and the influence these regions have had on coffee. These global trends truly allow you to see how far coffee has spread over the years. Each region has its own coffee cultures, and even countries that are fond of tea, are seeing an increase in the number of coffee lovers. It seems the popularity of coffee knows no ends, and why should it? The drink is heaven in a cup. If you’re looking for a place to go out and have a delicious cup of coffee, check this article out- Best Coffee Cafes in the World.

Bilal Ahmad

Bilal Ahmad

A coffee enthusiast on his way to exploring more about coffee while helping others solve all their Coffee Queries!